eCommerce & Digital Marketing Executive

Purpose

• Build online visibility and engagement to improve performance online, by optimising all aspects of the digital presence, across customer sites and own websites.
• Improve customer experience by ensuring key marketing messages are conveyed clearly and concisely in order to drive business growth in line with the company’s strategic objectives.

Responsibilities

• Create and update Hansgrohe’s presence on eCommerce websites aligning them with brand guidelines
• Provide Customers with all product associated data to publish new and upgrade existing products online through our key eCommerce partnership platforms
• Create and implement annual email marketing plan collaborating and supporting channel/brand managers become the internal expert of the newsletter tools and platforms
• Conduct analysis for marketing campaigns, own websites and industry eCommerce performance and content to enhance our offering and support the drive of sales through insights and digital/marketing targeted campaigns and promotions
• Drive the optimisation and utilisation of the Hansgrohe websites through analysis of existing content, maintenance and drive continuous improvement for performance (SEO)

Technical Competency

• Planning and organising – Can work with limited supervision to plan, organise, prioritise and oversee activities to effectively reach business objectives
• Data Collection and Analysis – Is able to conduct research to analyse data trends for use in relevant, lucid effective reports to provide insights, assisting in commercial decision making and action planning.
• Computer Skills – Supports business processes by understanding and effectively using SAP Marketing Cloud, SmartEdit, C4C & Product Cockpit; Google Analytics; Adobe Photoshop;  Searchmetrics; Amazon Advertising & Vendor Central, providing technical guidance as required.
• Attention to detail – demonstrating the ability to accomplish/complete a task while demonstrating concern for all areas involved by monitoring and checking work or information whilst organising time and resources efficiently.
• Problem solving – Has the ability to solve problems by analysing situations and apply critical thinking in order to get to the route cause of a problem and implement solutions to overcome obstacles and constraints.

Education

Secondary/Intermediate + (5 GCSE)

Experience

Experienced practitioner able to work unsupervised (2 years+ within digital/eCommerce)

Location

This role will be predominantly home based with regular travel to head office in Esher and The Water Studio in Clerkenwell as well as occasional visits to customers.

If you have further questions about this vacancy, give us a call

Rachael Tierney | 01372472059