Sport sponsorship from the hansgrohe brand.

Deep relaxation after a peak performance

Our commitment to sport is based on our passion for water. After all, performance and the elixir of life go hand in hand – just like hansgrohe and the beauty of water. Cycling is innovative, dynamic and inspires the masses, just like our products do in bathrooms and kitchens. Which is why hansgrohe is the official title sponsor of UCI cycling team BORA-hansgrohe.

Video about hansgrohe sport sponsorship

A shower to impress the professionals... and you, too

The guys push themselves to their limits every day and they inspire us with their perseverance and dynamism in what is a highly demanding job. Water provides a daily dose of energy: hansgrohe helps them focus on the next challenge, offering relaxation in the shower afterwards. The motivation and reward of a premium shower is not just appreciated by top athletes: A recent study* found nine out of ten consumers agree that hansgrohe PowderRain is “the best shower of all time”. No wonder: Velvety-soft micro-droplets envelop the user like gentle, refreshing summer rain. Softness isn’t PowderRain’s only amazing feature: Innovative jet technology also makes it effective.

Easing and effective: Cycling is very dynamic and inspires the masses, just as hansgrohe products do in bathrooms and kitchens. So it was just a matter of time until hansgrohe helped the BORA-hansgrohe professional team to the top. Take part in our online competition, the “hansgrohe cycling challenge”, for your chance to win lots of great prizes. With a bit of luck, you could be taking home the Raindance Select premium hand shower with PowderRain for a completely new showering sensation.

Follow the team

The BORA-hansgrohe cycling team provides information on its official website and is also active on social media: After the Tour de France, our boys will be giving it their all at the following races:
  • 2019 Vuelta a España, 24/08 - 15/09/2019
  • Bretagne Classic – Ouest France, 01/09/2019
  • UCI Road World Championships, Yorkshire, 29/09/2019
  • Il Lombardia, Italy, 12/10/2019
*1,500 consumers tested the hansgrohe PowderRain in December 2018 with trnd, Europe’s largest interactive marketing community.
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