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125 years of Hansgrohe

A passion for water for 125 years

The Black Forest, 1901. Although the beginnings of the start-up in the small workshop were humble, company founder Hans Grohe was inspired to innovate when it came to water. His passion has shaped us as a company. It has helped us grow, and it fulfills us. Now more than ever, we want to bring innovative products into your home. How does the hansgrohe brand enhance your everyday life today?

ShowerPower – for the ultimate enjoyment of water

With over 125 years of experience in the premium shower segment, we let our innovative spirit flow into every shower. You can see it in the design and feel it in the functionality, quality, and comfort. Even replacing your hand shower can transform your bathroom into a completely new experience, while you enjoy water more mindfully and use less of it. If you are renovating or planning a new build, now’s the right time to rethink your showerplace. Explore our spray modes and find your favourite shower. 

From the first porcelain hand shower to the harmonious oasis of wellbeing

The bathroom world has changed since the early 20th century. Back then, Hans Grohe was presenting the world with his early inventions, like the first porcelain hand shower or the first shower bar. In 2026, the hansgrohe brand offers you stylish dream bathrooms designed to pamper with the very best in comfort and design. When you’re in your bathroom, we want you to feel like you’re in a second living room. Bring your bathroom dreams to life with your own personal touch.

Colorful finishes – for a truly personalized bathroom

Holistic hansgrohe dream bathroom in Polished Gold Optic.

With hansgrohe FinishPlus, you can create new accents without costly renovations. hansgrohe offers three metallic colours to truly make your bathroom shine: Brushed Bronze, Brushed Black Chrome, and Polished Gold Optic. You can also play around with our two matte colours, Matt Black and Matt White. Discover infinite design possibilities and express your unique sense of style.

What colour scheme do you want to see in your personal oasis?

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Setting the beat for innovation: Since 1901

Woman washing her face at the Avalegra AquaUnit.
Enhanced design, comfort, and experience: Water’s story is still being told. With the Avalegra AquaUnit, hansgrohe aims to enrich your everyday life and pamper your senses.

At the Hansgrohe company, we’ve never chased trends. In fact, we’ve often done the opposite and paved the way for totally new possibilities, product worlds, and technologies in the bathroom. That’s how we’ve become one of the innovation leaders in the international plumbing market. The hansgrohe brand is synonymous with German engineering and inventions that are a bubbling source of joy for our customers worldwide. 

Our innovations transform your bathroom into a water world that inspires you and pampers you with comfort (and pushes our competitors to up their game). Take the iBox universal, the first base set for concealed installations, or the Avalegra AquaUnit, a wash basin and faucet fusion, as examples. Learn more about the strong company values and high quality standards you can count on from us.

Hansgrohe’s Green Vision is all about using very little water.
Hansgrohe’s Green Vision means design over energy. Warmth, steam, and colorful bathrooms as a wellness concept of the future.

Hansgrohe’s Green Vision – the bathroom of the future  

We have been fully committed to saving water and energy for decades and are constantly redefining our environmental approach when it comes to bathrooms. In future, hansgrohe will continue to develop all products in line with our own twist on the minimax principle: Minimal use of resources, maximum comfort. This helps us to push beyond what was once thought possible. Take a look at our sneak preview of Hansgrohe’s Green Vision

“We’re solving problems of the future – today”

Profile picture of Steffen Erath, Head of Innovation & Sustainability

Together with our design partner PHOENIX, we have set out to solve the bathroom problems of the future. Think: Lack of resources and climate crisis. Hansgrohe’s Green Vision is a modular system that helps us to keep cycles small and close loops as quickly as possible.”

Steffen Erath, Head of Innovation & Sustainability, Hansgrohe Group.

Selecta: The hand shower that blew the VW Beetle out of the water

hansgrohe Selecta and Raindance Alive shower heads.

hansgrohe went down in showering history with Selecta. It was the first of its kind: A hand shower with adjustable spray modes. Launched in 1968, our bestseller has sold more than 30 million units – surpassing even the VW Beetle (around 21 million sold during its production run). Next to it, you can see our latest hand shower innovation: Raindance Alive, another collector’s item.

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