The hansgrohe brand’s sports sponsorship activities.
Red Bull - BORA - hansgrohe 

Proud sponsor since 2017

The hansgrohe brand is a leader in innovation, design and quality in the bathroom and kitchen industry. We want to make things great. These concepts are embedded in the hansgrohe DNA and reflected in many areas, including the sponsorship commitment to cycling.

Writing history together

Peter Sagan on the podium as the winner of the Paris-Roubaix cycling monument.


hansgrohe becomes a sponsor and the team enters the WorldTour as BORA-hansgrohe for the first time. Peter Sagan, the rock star of international cycling, is signed and becomes World Champion for the third time in a row.


Peter Sagan wins the Paris-Roubaix cycling monument and takes the green jersey at the Tour de France as winner of the points classification.


Pascal Ackermann in the pink jersey at the podium ceremony.


Pascal Ackermann wins the points classification at the Giro d’Italia. Peter Sagan takes the green jersey at the Tour de France for the seventh time. 


Max Schachmann wins the prestigious Paris-Nice stage race and repeats this success the following year.

Team BORA-hansgrohe at the Giro d’Italia 2022 podium ceremony.


Jai Hindley wins the Giro d’Italia and with this, BORA-hansgrohe’s first Grand Tour title.


Jordi Meeus wins the final stage of the Tour de France on the Champs-Élysées, also known as the sprinters’ World Championships.

Primoz Roglic at the Tour of the Basque Country podium ceremony.


Top cyclist Primoz Roglic signs for BORA-hansgrohe. The Giro d’Italia, three-time Vuelta a España and Olympic time trial winner will particularly strengthen the team at the Tour de France.

Red Bull - Bora - hansgrohe: the start of a new era in cycling. New name, new race kit, new bikes - the new look makes it clear: a new chapter in the team's history begins

BORA-hansgrohe stories

BORA-hansgrohe success stories

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