What do hansgrohe and professional cycling have in common? We are both passionate about top quality and top teams. And team spirit is essential for us both. As a result, we have been the official title sponsor of the BORA-hansgrohe UCI World Tour team since 2017. The motivation of our world-class riders gives us so much inspiration.
Are you blown away by elite sports? Do you share the thrill of road bicycle racing with its many fans? Then we’re sure you’re wondering what drives the athletes to push themselves to their limits day after day. What is the source of their motivation, how do the athletes focus on the next challenge and where do they find support?
The "BEYOND RACING" format presented by hansgrohe takes a look behind the scenes and passes the mic to the team members – a.k.a. the people who make the team’s success possible in the first place. Hear the personal experiences and thoughts behind the cycling pros’ top achievements.
hansgrohe has been the official title sponsor since 2017 and has already extended this commitment to the end of 2024.
Performing well together, recharging after the race, relaxing and enjoying freedom: The BORA-hansgrohe world is packed full of personal tales. From the trendiness of the moustaches that the boys sported for hansgrohe’s 120th anniversary, to personal stories of being a professional cyclist, to insights into racing.